Technology

How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies

Glossier, Rhode and other brands are increasingly incorporating fruit, pastries and other "little treats" into their marketing campaigns. (Glossier, @elirallo, Rhode)
GF
By:
Gillian Follett
March 14, 2025 09:00 AM

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Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
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The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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