Technology

Google ads leader on the YouTube kids ad debate and how brands can navigate it

Google ran tests to show only non-personalized ads appear on made-for-kids videos. (Google)
September 11, 2023 09:30 AM

Google is continuing to dispute claims that it served personalized ads to children’s videos on YouTube, an allegation that surfaced last month in a report from Adalytics, an independent ad auditing firm. Now, Google has released a counter-study about ads on YouTube, reverse engineering Adalytics’ process to test the ad platform.

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