Technology

AI search platforms characterize brands differently—how marketers can improve their portrayal

AI search platforms characterize brands differently, and sometimes in a less positive light. (Courtesy of BrandRank)
AH
By:
Asa Hiken
January 22, 2025 10:00 AM

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Marketers including Bayer, TJX Cos. and PayPal are seeking fresh agency support.

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USTA adds Mustard to US Open campaign
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The top 5 creative campaigns to know about right now
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