Generative AI tools can help you find a recipe for dinner and write an email to your boss. They could also be the content machine behind your next email marketing campaign.
This is the basic idea behind a new tool developed by software startup Blueshift. Using its integration with OpenAI—the company behind the wildly popular ChatGPT platform—marketers can generate variations of a subject line and preheader text, with each suited toward different consumer interests and behaviors.
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A fitness brand, for example, could generate custom content for its disparate audiences: Runners in New York may see an email referencing long runs through city streets, while CrossFit enthusiasts in Miami might see a message about intensive training on the beach. And the author of these personalized memos, not to mention potentially dozens more geared toward other demographics? OpenAI’s GPT 3.5 technology.
“Everyone’s looking for how to do more with less,” said Joan Jenkins, chief marketing officer at Blueshift. “First-party data plus AI is where this magic happens.”