Technology

How NFTs are used by brands to collect customer data

Axe, Burberry, Fjallravens and Outside.io are trying to figure out what to do after the NFT drops. (Composite by Ad Age)
GS
By:
Garett Sloane
September 08, 2022 09:00 AM

Featured Stories

Food & Beverage
How Heinz ketchup is fighting hot sauce at breakfast

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

EW
By:
Erika Wheless
How Heinz ketchup is fighting hot sauce at breakfast
Accounts in Review
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
BB
By:
Brian Bonilla
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
AI
How Apple’s new AI image search gives brands another marketing channel
AH
By:
Asa Hiken
How Apple’s new AI image search gives brands another marketing channel
Cannes Lions
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more
SS
By:
Sabrina Sanchez
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more