Social shopping has hit some speed bumps. With Facebook recently announcing it would sunset its live shopping feature and TikTok pulling back live shopping in the U.K., brands are grappling with how to best drive sales.
The platforms are looking to claim a share of the $36.6 billion that’s up for grabs in retail social commerce, according to Insider Intelligence, up from $27 billion in 2020. It's estimated that social commerce will reach $56 billion by 2023.
As brands gear up for back-to-school shopping and keep an eye on the holidays, here’s a look at some of the social shopping features that were introduced, and walked back, so far in 2022.