Technology

How TikTok is helping brands tap into trending music—and splitting the profits with artists

The song ‘Gaslight’ by Inci Gurun, also known as INJI, has been featured in over three million videos that collectively received more than 14 billion views after being added to TikTok’s Commercial Music Library. (Inci Gurun via TikTok)
GF
By:
Gillian Follett
May 16, 2023 01:30 PM

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