Technology

IAB PlayFronts 2025—5 takeaways for brands

Stephanie Brownlee, left, director of media activation for OMD, and Jorge Prado, right, co-founder and CEO of Admazing, on stage at PlayFronts. (Asa Hiken)
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By:
Asa Hiken
April 02, 2025 09:30 AM

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The confectionery giant has also expanded its relationship with IPG.

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