Technology

Influencer gifting creates waste and inefficiency for brands, study finds

Influencers often post ‘PR hauls’ of the gifted products they’ve received from brands, which demonstrate brands' excessive levels of gifting (TikTok)
GF
By:
Gillian Follett
April 28, 2023 09:00 AM

Featured Stories

Agencies
David Droga on his decision to step down as CEO of Accenture Song and what’s next

Droga, who said he contemplated full retirement, will stay on as Accenture's vice chair.

BB
By:
Brian Bonilla
David Droga on his decision to step down as CEO of Accenture Song and what’s next
Agencies
5 things to know about Accenture Song’s new CEO
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By:
Ewan Larkin
5 things to know about Accenture Song’s new CEO
Accounts in Review
Macy’s seeks creative agency ahead of 100th Thanksgiving Parade
EL
By:
Ewan Larkin
Macy’s seeks creative agency ahead of 100th Thanksgiving Parade
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck