Technology

Why an AI marketing platform hired its first CMO

Loreal Lynch most recently served as global head of campaigns at fintech firm Stripe and previously held VP-level marketing roles at Salesforce. (Jasper)
June 19, 2024 09:00 AM

Nearly two years before OpenAI released ChatGPT to the public, Jasper launched as an application built on top of the chatbot’s then-foundational large language model, GPT-3. The platform was designed specifically for marketers and has since grown from a small-time ad copy assistant to a full workflow copilot used by more than 100,000 companies.

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