Technology

John Deere’s Gen Z strategy—why it’s hiring a creator for $200,000 to launch TikTok account

John Deere’s video promoting the “chief tractor officer” role features the brand’s first-ever celebrity partners, including San Francisco 49ers quarterback Brock Purdy. (John Deere)
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By:
Gillian Follett
April 16, 2024 04:20 PM

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2025 Creativity Awards
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