Technology

JoJo Siwa on how marketers can engage with Gen Z—and evolving her personal brand

Siwa is diversifying her personal brand from the childish persona and brightly-colored hairbows that initially drove her to fame. (Jojo Siwa via instagram)
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By:
Gillian Follett
November 09, 2023 05:59 PM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
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By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
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Rethink makes 18 creative hires across its North American offices
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
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How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement