With holiday shopping in full swing, Logitech is turning its new BeReal account into a rolling gift guide aimed at Gen Z.

Logitech's first BeReal campaign, dubbed 12 Days of Deals, features the red-clad elf from “Elf on the Shelf” showing off products including webcams, keyboards and computer mice. The captions of the BeReal posts will direct viewers to sign up for emails on the company's website for a discount code for the products. The campaign started on Nov. 29 and will run through Dec. 10.

The BeReal deals are part of the brand’s larger “Logiday’s” holiday social media campaign, which focuses on creators’ uses of Logitech products. Over the last year, the brand has worked alongside big names such as the singer Lizzo and TikTok star Bretman Rock. 

In addition to driving sales and growing the brands' followers on the app, Logitech is looking to increase brand sentiment among consumers.

“As inflation challenges purchase choices, that emotional connection to consumers becomes more important as a brand,” said Erika Priestley, VP of global marketing at Logitech. “BeReal is a force, and we saw it as an opportunity to extend our reach to a younger audience in a way that echoed our values of accessibility and authenticity.”

Logitech isn’t the only brand using BeReal in its holiday strategy. American Eagle, for instance, is testing the platform by focusing on a new product every day and giving out a promo code to track whether the app is driving sales. The use of BeReal to connect with younger customers comes as 31 percent of Millennials and 38% of Gen Z buyers plan to spend more this holiday season, according to a recent report by Loqate, a location data SaaS platform.