With holiday shopping in full swing, Logitech is turning its new BeReal account into a rolling gift guide aimed at Gen Z.
Logitech's first BeReal campaign, dubbed 12 Days of Deals, features the red-clad elf from “Elf on the Shelf” showing off products including webcams, keyboards and computer mice. The captions of the BeReal posts will direct viewers to sign up for emails on the company's website for a discount code for the products. The campaign started on Nov. 29 and will run through Dec. 10.
The BeReal deals are part of the brand’s larger “Logiday’s” holiday social media campaign, which focuses on creators’ uses of Logitech products. Over the last year, the brand has worked alongside big names such as the singer Lizzo and TikTok star Bretman Rock.