Podcast advertising amplifies consumers’ brand awareness and affinity and boosts their interest in making a purchase from that brand or searching for more information about it, according to a new study.
Podcast advertising amplifies consumers’ brand awareness and affinity and boosts their interest in making a purchase from that brand or searching for more information about it, according to a new study.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.