Programmatic media buying questions marketers should be asking

Among recommendations in a report from investigative firm Kroll for the Association of National Advertisers is a list of questions marketers can ask about programmatic media buying to improve transparency, even if they don’t make other key partner or agency changes. Read more about the report here Check out the latest Ad Age events and award programs Marketers would do well to hire internal or external media and technical help qualified to better understand the marketplace, according to confidential respondents interviewed by Kroll. But even general marketers can learn to ask the right questions in quarterly reviews of programmatic trading. Here are the questions the report recommends: Ad Age Small Agency Awards See all of the 2023 winners Click here

Programmatic media buying questions marketers should be asking

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