RoC Skincare names Gravity Road as its TikTok agency of record—inside the growing trend
RoC appointed Gravity Road as its "TikTok creator campaign lead," effectively the same role as an agency of record, according to Gravity Road’s PR representative. (RoC Skincare via Instagram)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.