Spectrum’s ad sales business, Spectrum Reach, today launched a video production platform built on generative AI technology. The offering will allow clients to easily generate a relevant spot for their business, with the option to include an AI-produced voiceover as well.
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It works much like AI bots such as ChatGPT and DALL-E 2, querying the client to type in their business name, location and tone of choice. A menu of 11 AI voices will also be presented, each differing in vocal timbre, delivery, energy and speed. Once all selections have been inputted, the technology—provided by startup Waymark—will create a personalized commercial.