Technology

Spectrum uses generative AI to create TV commercials

Spectrum Reach’s tool has taken the generative nature of popular bots and suited them specifically to the needs of small and midsize businesses (SMBs). (Spectrum)
February 23, 2023 04:59 PM

Spectrum’s ad sales business, Spectrum Reach, today launched a video production platform built on generative AI technology. The offering will allow clients to easily generate a relevant spot for their business, with the option to include an AI-produced voiceover as well.

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