Dozens of TikTok creators are adding a new element to their typical “Get Ready With Me” videos: revelations of “shady” or ethically dubious things that brand partners have asked them to say or do in sponsored videos.
Dozens of TikTok creators are adding a new element to their typical “Get Ready With Me” videos: revelations of “shady” or ethically dubious things that brand partners have asked them to say or do in sponsored videos.
Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.