Technology

TikTok creators call out shady brand partnerships—what marketers can learn

Dozens of creators, including (from left) Abbey Yung, Cy Nguyen and Taryn Lamb, have revealed problematic brand and agency practices they’ve encountered in their careers as creators. (TikTok)
May 21, 2024 10:00 AM

Dozens of TikTok creators are adding a new element to their typical “Get Ready With Me” videos: revelations of “shady” or ethically dubious things that brand partners have asked them to say or do in sponsored videos.

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