TikTok has rolled out TikTok Now, imitating the core feature of BeReal, the social media startup known for its simplicity by allowing only one post a day in a limited timeframe. Marketers have been playing around with BeReal, too, and it has become somewhat of an internet darling among creators.
In the spirit of BeReal, TikTok will send users a daily notification to take a photo or video with their front and back cameras to share with friends.
TikTok Now will have a dedicated tab at the bottom of the app, replacing the Friends tab, which TikTok launched earlier this year. Just like BeReal, TikTok users will have to post a daily snapshot to see their friends’ photos or videos. TikTok is also allowing 10-second video posts.