Technology

TikTok to ‘go dark’ if US ban proceeds, marketers brace for ad impact

TikTok’s U.S. ban would hit on Jan. 19 unless the Supreme Court strikes down the law. (Ad Age composite: TikTok and Adobe Stock)
GS
By:
Garett Sloane
January 10, 2025 08:21 PM

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Ikea hires David and Alma following a fiercely contested US agency review
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The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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