Put on by Official Celebrity Boxing, the pay-per-view event drew ire on social media for its dubious graphics. For example, spectators appeared as little more than blobs of light, and the boxers themselves did not quite live up to the realistic display that virtual reality often seeks to exhibit. Metaverse platform Galaxy Arena hosted the virtual projection.
Roblox unveiled a partners program to scale its ads business by courting more brands to appear on the platform. The program effectively deputizes partners to show brands the ropes to advertising on Roblox through education, research and measurement. Dentsu and Vayner3 are among the seven founding partners, which also include ad agency Playwire, creative studio Sawhorse and developers Century Games, Dubit and The Gang Group.
The crux of the new program is Roblox’s immersive ad offering, which it launched last fall. Immersive ads allow brands to reach users through actual experiences, such as via an in-game billboard. Partners will also assist brands in other types of marketing, including branded experiences and virtual wearables.
Read more about the program here