This month: Good news for traditional brands, bad news for tech giants
No. 5: Swiss luxury watch brand unveils metaverse-ready timepiece
H. Moser & Cie., a luxury watch brand based in Switzerland, released a limited-edition watch that not only is decked out with Web3 capabilities but is also actually pretty cool. The timepiece, dubbed the “Endeavour Centre Seconds Genesis,” is engraved with a unique QR code that links to a series of digital services, including a special NFT of a video showing the last screw on the piece, e-warranty and KYC (“know your customer”) capabilities for those interested in secondary markets. While the watch was first announced in December, MSN this week wrote a profile that delved deep into its purpose and function.