Technology

VidCon takeaways for marketers, from AI buzz to the globalization of influencers

More than 55,000 people, including creators, fans and marketers, attended this year’s VidCon in Anaheim, California. (VidCon)
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By:
Gillian Follett
June 28, 2023 07:04 PM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

BB
By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement