Watch—How emerging tech is reshaping marketing

Watch the broadcast replay below—and follow the conversation on LinkedIn, Facebook and X. From the rise of AI to mixed reality and data-powered marketing, the digital transformation of the industry is well underway. It is no longer enough to keep an eye on what’s changing; marketing organizations are expected to be at the forefront of the change, experimenting with what’s new and what's next. On Tuesday, Nov. 12, Ad Age offered a look at how technology is reshaping the way brands connect with consumers, and what marketing leaders need to know to adapt. 2024 AD AGE EMERGING TECH SUMMIT AGENDA Classic brand, high-tech rebrand Dodie Itaoui, global head of digital marketing, media and brand engagement, GaldermaTara Loftis, global president of skincare, Galderma and global head, Cetaphil Interviewer: Garett Sloane, chief technology reporter, Ad Age Flex your AI knowledge Asa Hiken, reporter, Ad AgeGarett Sloane, chief technology reporter, Ad Age Putting AI video creation to the test Jason Zada, founder, Secret Level Facilitator: Garett Sloane, chief technology reporter, Ad Age How to use AI to create digital ads: From prompt to social media ready James Dow, gen AI creative director, The Brandtech GroupAdam Vincent, director of training, Jellyfish Facilitator: Garett Sloane, chief technology reporter, Ad Age How AI can accurately predict future campaign performance Sponsor sessionHenrik Hasselbalch Busch, CEO of Lift ROI, Kantar Group Interviewer: John Dioso, Studio 30 editor, Ad Age Step into the future lab Ron Friedman, VP of Mattel Future Lab, MattelCatherine D. Henry, futurist, tech advisor and authorAndy Kauffman, senior VP of marketing strategy and science, NFLMaria Pavlova, marketing science lead for global clients and agencies, Meta Moderator: Asa Hiken, reporter, Ad Age Inside Beetlejuice's marketing game Cameron Curtis, executive VP of worldwide digital marketing, Warner Bros. Pictures Facilitator: Asa Hiken, reporter, Ad Age Your burning tech questions answered Cecilia Dones, founder, 3 Standard Deviations Interviewer: Garett Sloane, chief technology reporter, Ad Age

Watch—How emerging tech is reshaping marketing

Featured Stories