Watch the broadcast replay below—and follow the conversation on LinkedIn, Facebook and X.
From the rise of AI to mixed reality and data-powered marketing, the digital transformation of the industry is well underway. It is no longer enough to keep an eye on what’s changing; marketing organizations are expected to be at the forefront of the change, experimenting with what’s new and what's next.
On Tuesday, Nov. 12, Ad Age offered a look at how technology is reshaping the way brands connect with consumers, and what marketing leaders need to know to adapt.