Technology

Why video game platforms are adopting programmatic ad buying

Roblox players watch a Hilton Hotels video ad in Paris Hilton’s “Slivingland” experience. (Roblox)
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By:
Asa Hiken
April 17, 2024 09:00 AM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
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By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers