Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's live edition of Ad Age Remotely, Rishi Chadha, Twitter’s head of gaming partnerships joins Ad Age's Erika Wheless to discuss how brands can connect with gaming audiences. 

Gaming’s surge in popularity was brought on by the pandemic, with folks looking for new ways to pass the time and connect with friends. Esports even took the place of NBA and NHL games when the franchises shut down early in the pandemic.

Chadha talks about what Twitter features can do for the gaming community, what the platform has learned from being the “second screen” to traditional sports, and how that can translate to gaming partnerships.