For all its impressiveness, generative AI is particularly bad at reflecting diversity. These models, of course, are trained on biased resources—books, articles and websites that often cater to the experiences of majority populations. The result is an omission of minority and marginalized communities from AI-generated content.
Hoping to correct course, Lerma/ trained generative AI platform Stable Diffusion with a symphony of different faces and bodies that represent its multicultural staff. The agency snapped some 180 photographs of these 22 individuals over the course of nine hours—portrait, profile, full-body—which were then fed into DreamBooth, a software used to fine-tune AI models.