Could Want kill the ubiquitous like button? Some tech sites are predicting it might. More likely, it will take the idea behind the Facebook feature to another level. The function of the app is simple: take a photo of the item you desire and share it through geo-located photographs. Users can follow other peoples' wants and search through curated lists of wanted items based on filters such as popularity or location.
The founder of Want is Gene DeRose, former CEO of Jupiter Communications, who has some experience working with marketers. Obviously, he thinks Want is a natural fit. "What's great for advertisers, marketers, retailers and publishers is that Want keeps track of interactions around products, goods and services and attaches that interaction to neighborhoods and venues," he said. In his vision, advertising on Want is targeted based on stated desires. "We haven't introduced anything like banners, but we bring value to consumers through highly targeted offers based on their lists of wants."