In addition, Apple appears to be hiring ad execs with creative
experience to help brands and agencies create better ads for its
expanding iAd advertising network. When Apple launched its iAd
mobile ad network in 2010 it exerted tight control over the
creative to ensure that the content of the ads matched the look and
feel of Apple products. With iTunes Radio and the introduction of
audio and video ads to iAd, Apple is scaling up its iAd to
accommodate the new ad formats.
One of the more interesting postings was for an "iAd Creative
Manager," described as an account manager-user experience design
hybrid to improve the usability and creative possibilities of iAds.
The job was posted to Apple's job portal on August 15 and was taken
down late last week. Apple declined to comment on whether it had
already hired someone for the role or if it had an offer out to a
Leading the search for Apple is former ad industry recruiter
Linda Waste, who currently identifies herself on her LinkedIn page as as a senior recruiting
manager at Apple. Prior to joining Apple earlier this year, Ms.
Waste was director of talent at DDB Chicago and Energy BBDO in Chicago before that.
iTunes Radio will broaden iAd's inventory from just mobile
banners to audio and video ads as well. When iTunes Radio goes live
to consumers on September 10, it will do so with several large
advertisers including McDonald's, Nissan, Pepsi and Procter &
Gamble. Those brands paid upwards of $10 million to be
exclusive iTunes Radio advertisers within their respective
industries through the end of 2013. Apple is readying iTunes Radio
-- and its new ad products -- for its wide launch to advertisers at
the start of 2014.
iTunes Radio is expected to boost iAd, Apple's growing mobile ad
network. An eMarketer report released this June projecte
iAd's U.S. revenue to grow from $213 million this year to $376
million in 2014 and $623 million in 2015 (a 71.3% compound annual