Interest in the Women’s World Cup has been surging in recent years. The last championship tournament in 2015 garnered 750 million viewers worldwide, and FIFA is predicting this year’s event, which starts tomorrow and runs through July 7, is expected to reach an audience of 1 billion—a number that may be bolstered by the fact that the United States, a key demographic in any international sporting event, is the defending champ.
In the past 90 days, hundreds of branded videos with content related to the Women’s World Cup have been published online, racking up a combined total of 72 million views across all social media platforms, according to video measurement company Tubular.
With big-budget ads from the likes of Nike and visually compelling videos by FIFA sponsors including Qatar Airways and Visa, marketers have been accumulating millions of interactions (including likes and shares) and going viral in the process.
Of the 850-plus women’s-soccer-themed videos produced by companies in the weeks leading up to the Women’s World Cup, here are six that are getting major buzz across social platforms, according to Tubular: