Breaking Down Big Data to Build up Business
When companies want help building customer relationships, they are increasingly turning to digital solutions. That's where expertise from companies such as Zendesk comes in. The San Francisco-based software development company provides a cloud-based customer service platform to over 45,000 customer accounts across 140 countries in 40 languages, designed to bring organizations and their customers closer together.
As Digital Trailblazers, the Zendesk marketing team knows a thing or two about online brand engagement. They use Big Data to finesse their entire marketing strategy to better understand their own customers, then implement more effective strategies to find more customers and grow the business. In fact, following its IPO in May, the company reported strong financial results for its second quarter, with year-to-year revenue up 80% to $29.5 million, while its customer account rose more than 40% for that period to 45,740.
Here, Zendesk's Online Advertising Manager Michelle Carranza, CMO Bill Macaitis and Director of Marketing Ops and Analytics Brad Morris discuss the Big Data buzz and how they make it work by tackling it one simple step at a time.
About the Sponsor
Today's trendsetters are also today's digital leaders. The Digital Trailblazers Series profiles some of the industry's most visionary digital executives—those pushing the boundaries in digital marketing. For more on this series, including intelligence and insights from Quantcast, visit the Digital Trailblazers Hub.
Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has an in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. More information is available at www.quantcast.com.