Car buying pivots from the showroom to digital with Benzel-Busch
Joseph A. Agresta, Jr. of Benzel-Busch Motor Car Corporation and Debbie Looney and Sean Looney of New Jersey-based Looney Advertising teamed up to bring the car buying experience online. (Ad Age)
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.