Disney+ is heading into the streaming wars ready to battle. On Monday morning, Disney+ took to Twitter to announce all the titles it will offer when the service launches on November 12, and it’s clear the video service is zooming in on a powerful marketing tactic: nostalgia.
The Disney+ Twitter account shared a brief video that flashes through a list of more than 600 titles, with a series of posts within the tweet highlighting individual films—starting with Disney classics like 1937’s “Snow White and the Seven Dwarfs,” and moving through the decades, ending with the original content coming to the service, like Lucasfilm’s 2019 TV series “The Mandalorian.” Of course, the Stars Wars and Fox content like “The Simpsons” that is now part of its empire is also shared. The tweet also includes a link where users can go pre-order the service, which costs $6.99 a month and $69.99 for the year. Disney also retweeted it from its company account.