Déjà vu. Controversial social media agency Jerry Media is yet again being sued for its participation in another scandal.
On March 19, a copyright and trademark infringement lawsuit was filed in New York's Southern District Court against Jerry Media, its Instagram account @fuckjerry and founder Elliot Tebele. The plaintiff, Olorunfemi Coker, alleges that the popular Instagram account—it has more than 14 million followers—shared one of his original memes and used it to promote Tebele's tequila company JAJA. Coker is suing for $150,000 in damages.
Coker is described in the complaint as a "content creator" with 145,000 followers on Twitter and more than 60,000 followers on Instagram. The complaint includes a screenshot of Coker's original tweet, which he alleges @fuckjerry copied and shared with the caption "Me after my 6th glass of @JAJA," which tags the alcohol company. The Instagram post can no longer be found on the @fuckjerry account. Ad Age has reached out to @fuckjerry for comment but has not yet heard back.