Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences.
Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present many more ads that would appear in a left-to-right scrollable fashion.
In an email, a Google spokeswoman said the company is “always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.”
SemRush, a marketing analytics company, spotted the test on Friday and shared an image showcasing it on Twitter.