I hope you're hungry, because this November, Advertising Age and
Food Network are bringing tech startups, entrepreneurs, and
creative technologists together to disrupt the food category, with
one lucky winner set to receive $25,000 and a partnership with the
Over the past 20 years, Food Network has owned the national
conversation about food and inspired millions to enjoy food
everywhere. But as the very idea of food has become increasingly
about where you live, it's time for America's most iconic food
brand to reflect on this behavior shift -- and to be, put simply,
more relevant locally.
To do this, Food Network is tapping Ad Age 's understanding of
the marketing, media and tech world to unearth new companies that
can help power the cable channel's evolution.
Prior Ad Age brand "hacks" have been focused on mobile, location-based and social
technology, and major marketers such as American Express,
Anheuser-Busch Inbev and LA-based
agency Ignited have all gone under the startup microscope. But now
Ad Age is drilling into food: from recipes to grocery shopping to
restaurant discovery, Food Network's huge audience is ready for the
next big thing.
Based on submissions we receive over the next several weeks,
we'll invite six startups to pitch new ideas, collaborations,
partnerships, and creative integrations to a panel of top Food
Network execs and industry pros. The best idea receives $25,000 to
begin bringing the collaboration to life and gets your platform
into the hands of Food Network consumers.
Startups: This is your opportunity to tell Food Network what
they're missing. Is it a missing app? A geographically aware tool?
A new UI/UX approach to recipes? Is your idea and your tech the
missing piece? The sky's the limit.
Need some inspiration, check out the guys from Wendr, who
won the chance to hack Anheuser Busch-InBev last April. The Wendr
team has been working closely with Budweiser's technology
innovation group since then to develop an upcoming product.