Mtn Dew is teaming up with KFC to release Sweet Lightning, a peach-and-honey-flavored soda available only at the fried chicken chain’s U.S. locations.
The yellow-colored beverage, a permanent addition to KFC's menu from July 1, is being promoted by Sweet, a fictional smooth-talking pitchman in a yellow suit. As the story goes, he struck up a deal with KFC's Colonel Sanders to offer Sweet Lightning as the restaurant’s first exclusive beverage. (Like Colonel Sanders, Sweet has an affinity for eye-catching suits and ties.)
A 15-second teaser trailer created for the soft drink’s launch features Sweet and hints that “something sweet is coming.”
Nicole Portwood, Mtn Dew’s VP-marketing, said in a release that the brands "look forward to delighting our customers’ taste buds and pushing the envelope on creativity."