Twitter's announcement was positioned as a design enhancement
aimed at users, but there are big implications for marketers and
how the social network is courting them.
"These rich tweets can bring your followers closer to what's
happening and make them feel like they are right there with you,"
said Twitter's VP-product Michael Sippey in a blog post.
That statement is especially true for marketers, who can now
essentially publish large display ads and show them to users in
their own streams. Take the tweet from Samsung, a frequenter
purchaser of Twitter's promoted products.
If the move makes Twitter ads more desirable, it will drive
bidding prices up and yield more ad revenue for Twitter. Also
significant is the fact that Twitter only charges advertisers when
a user somehow engages with a promoted tweet -- by favoriting it or
retweeting it, for example. With an ad that occupies much more real
estate, the likelihood of an engagement is higher.
The update is available on Twitter.com and Twitter's mobile
apps. Only photos from Twitter's own services will show up in user