Technology

Report: Ad fraud to hit $23 billion, isn't going down

Former NBA superstar Dikembe Mutombo, known for blocking shots, was hired to be the face of Cheq, as the company says it "blocks" ad fraud. (Cheq)
June 03, 2019 09:00 AM

A new report released Monday by cybersecurity company Cheq says advertisers will lose more than $23 billion globally to ad fraud in 2019. Additionally, it says for every ad dollar spent, roughly 10 to 15 percent goes toward paying companies that protect marketers from getting bilked by bad actors.

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