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Technology

Roku debuts its OneView Ad Platform

Roku claims OneView will give marketers access to more of its ad inventory than other DSPs. (Roku)
GP
By:
George P. Slefo
May 05, 2020 10:00 AM

Roku today is debuting its demand-side platform (DSP) OneView, a rebrand of Dataxu tech that puts the streaming giant on equal footing with some of its biggest rivals.

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2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
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Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
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By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
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Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool

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