Technology

Google Lifts Ban on Trademark Terms for Search Ads

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May 15, 2009 12:00 AM

NEW YORK (AdAge.com) -- Get ready for an influx of brand names in Google keyword ads. The search giant, which until now has prohibited the use of trademarked brand terms in ad text on its search-results page, except when permitted by the brand itself, is now allowing the use of trademarked terms in AdWords copy -- under some circumstances, that is.

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