With Sherwin Williams's new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command.
"In focus groups, a lot of people said they pick colors by what inspires them while on vacation or what they see when they're out and about. They want to replicate it but they don't know how," Sherwin Williams's VP-marketing communications Ellen Moreau said.
The app, called ColorSnap Glass, solves this problem by combining Glass's built-in camera with Sherwin Williams's color recognition technology. Google Glass -- or simply Glass -- is a mobile computing device worn like a pair of glasses, with a screen placed in front of the user's right eye.
ColorSnap Glass allows users to send Glass photos to a Sherwin Williams computer server. The server matches each photo's primary and complementary colors with Sherwin Williams's 1,500 different color options and turns them into digital swatches. Those swatches are then sent back to the user, who can use them to pick up a bucket of real world paint.