Snapchat took away President Trump's gold star, joining Twitter in punishing his accounts over remarks that appeared to advocate violence against the George Floyd marchers. Meanwhile, Facebook continues to face an internal insurrection over its more lenient policies toward Trump—and the topic has ignited a fierce debate among Madison Avenue ad executives, who have begun calling for more accountability from social platforms.
On Wednesday, Snapchat waded into the fight over Trump's social media usage by removing his account from the media section of the app called Discover. The president's Snapchat account had an official gold star, which made it eligible to appear publicly on Discover, but that privilege has now been withdrawn. His account will remain visible to the millions of followers who actively subscribe to his videos on Snapchat, but it will no longer benefit from the added promotion that Discover placement provides.
Former Vice President Joe Biden, Trump’s Democratic rival in the 2020 election, is unaffected by Snapchat’s latest policy decision. Biden’s campaign is available to appear in Discover.
“We are not currently promoting the President’s content on Snapchat’s Discover platform,” a Snapchat spokesman said in an email statement. “We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”
The Trump Campaign responded with a statement just a few hours later: “Snapchat is trying to rig the 2020 election, illegally using their corporate funding to promote Joe Biden and suppress President Trump. Radical Snapchat CEO Evan Spiegel would rather promote extreme left riot videos and encourage their users to destroy America than share the positive words of unity, justice, and law and order from our President.”
The statement continued: “Snapchat hates that so many of their users watch the President’s content and so they are actively engaging in voter suppression. If you’re a conservative, they do not want to hear from you, they do not want you to vote. They view you as a deplorable and they do not want you to exist on their platform.”