Spotify today inked a multi-year exclusive deal with “The Joe Rogan Experience” podcast, a move that takes direct aim at podcast market leader Apple.
The show, which has never previously streamed on Spotify, will become available from September 1. Fans will still be able to listen to "The Joe Rogan Experience" on other platforms, but Spotify says the podcast will live exclusively on its platform “by the end of the year.”
Terms of the deal were not disclosed.
“The comedy talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform,” Spotify said in an emailed statement to Ad Age. “And, like all podcasts on Spotify, it will remain free and accessible to all Spotify users."
“The Joe Rogan Experience” is the second-most popular podcast on Apple’s platform, according to Podcast Insights. Rogan's channel on YouTube also saw more than 100 million streams in March alone. By the end of the year, however, all of that content will exclusively live on Spotify’s platform, though some snippets of video will still be featured on YouTube. Spotify also has plans to incorporate a video element of the show, where users can toggle between audio and video through its app, but that feature is currently in testing and not widely available.