Who would have thought that a brand that sells frozen steak meals would become a voice of reason during the pandemic?
Steak-umm, the Philadelphia-based meat purveyor, became trending on Twitter on Tuesday for warning about the proliferation of misinformation, and users are finding it to be some of the most helpful advice on pandemic living.
In a Twitter thread, which the brand began posting at 10 p.m., Steak-umm urges people to follow accredited news sources that rely on data, not anecdotes.
“It can be difficult to know what to believe in a time when institutional trust is diminished and the gatekeepers of information have been dismantled, but it’s more crucial now than ever before to follow a range of credentialed sources for both breaking and data collection,” reads a tweet in the thread.