The internet is inundated with brands’ "stay home" messages. Some made more of an impression than others.
On Tuesday, YouTube released a list of the most-viewed video ads on its platform from mid-March to mid-April. The list was based on a view-tracking algorithm and individual review to make sure the ads focused on staying home.
The top 12 ads, which generated a total of more than 32 million views, are ranked here in order of views received.
With 5.7 million views, Nike tops YouTube’s list of stay-at-home messages. Along with committing more than $15 million to COVID-19 relief efforts, producing protective equipment for healthcare professionals and livestreaming free classes, the brand launched a new campaign called “Play for the world” in late March.
Nike's 60-second spot, created with Wieden+Kennedy Portland, shows celebrity athletes including LeBron James, Ramla Ali and Sara Hughes working out at home, interspersed with everyday people finding creative ways to play indoors. Nike, which has 1.4 million subscribers on YouTube, posted the video on April 8.
Read more about the campaign here.