Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Etsy, AT&T, Google Pixel and more
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A few highlights: AT&T serves up a Father’s Day–themed ad. (Father’s Day falls on Sunday, June 18.) Etsy wants you to know that you can search by image on its app. And Druski stars in a Google Pixel spot that also features cameo appearances by Giannis and Thanasis Antetokounmpo, Joel Embiid, Jalen Green, Kelsey Plum, Candace Parker and Malika Andrews.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: WNBA Basketball, ABC
Brand Overview for Last 30 Days
Impressions:
107,675,131
(1% of industry)
Est. TV Spend:
$2,870,876
(9% of industry)
Interruption Rate: 2.16%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Buffy the Vampire Slayer, Fuse
Brand Overview for Last 30 Days
Impressions:
1,128,439,619
(7% of industry)
Est. TV Spend:
$21,466,952
(18% of industry)
Interruption Rate: 2.92%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: CNN News Central, CNN
Brand Overview for Last 30 Days
Impressions:
1,211,472,241
(17% of industry)
Est. TV Spend:
$6,000,561
(16% of industry)
Interruption Rate: 1.54%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: NBA Basketball,
Brand Overview for Last 30 Days
Impressions:
1,207,596,534
(73% of industry)
Est. TV Spend:
$17,757,681
(79% of industry)
Interruption Rate: 2.39%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: 1st Look, NBC
Brand Overview for Last 30 Days
Impressions:
3,135,702
(<1% of industry)
Est. TV Spend:
$39,440
(<1% of industry)
Interruption Rate: 2.39%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
