Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Gatorade, Under Armour, Invesco and more
A few highlights: Under Armour serves up a fresh 30-second TV cut of its “Protect This House” ad featuring Stephen Curry, Aliyah Boston and Kelsey Plum. (A 124-second web version launched on YouTube on March 15, and Ad Age’s Jade Yan explained the history of the campaign on March 14: “Why Under Armour is revamping ‘Protect This House.”) Boston Celtics forward Jayson Tatum helps hype Gatorade’s Gatorlyte electrolyte beverage. And Invesco says, “Become an agent of innovation” in a commercial for its Invesco QQQ fund.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: 2023 NCAA Men's Basketball Tournament, CBS
Brand Overview for Last 30 Days
Impressions:
49,778,488
(2% of industry)
Est. TV Spend:
$175,447
(1% of industry)
Interruption Rate: 1.39%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: 2023 Tournament Rebound, CBS Sports
Brand Overview for Last 30 Days
Impressions:
492,763,508
(33% of industry)
Est. TV Spend:
$4,296,149
(31% of industry)
Interruption Rate: 2.09%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: 2023 NCAA Men's Basketball Tournament, CBS
Brand Overview for Last 30 Days
Impressions:
26,937,241
(2% of industry)
Est. TV Spend:
$42,181
(1% of industry)
Interruption Rate: 2.99%
Attention Index: 76 (24% more interruptions than avg.)
Premiered on: 2023 NCAA Men's Basketball Tournament, CBS
Brand Overview for Last 30 Days
Impressions:
179,573,982
(2% of industry)
Est. TV Spend:
$820,489
(2% of industry)
Interruption Rate: 3.64%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: 2023 NCAA Men's Basketball Tournament, CBS
Brand Overview for Last 30 Days
Impressions:
182,911,950
(31% of industry)
Est. TV Spend:
$1,739,159
(49% of industry)
Interruption Rate: 3.37%
Attention Index: 101 (1% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
