Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Ally, Gran Centenario Tequila, Mercedes-Benz and more
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A few highlights: Ally Bank serves up a rousing celebration of women athletes in a spot that begins, “The game has changed—and it won’t ever be the same.” Cristo Fernández (Dani Rojas on “Ted Lasso”) stars in a commercial for Gran Centenario Tequila. And Mercedes-Benz hypes the AMG SL in a cinematic, moonlit spot.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Fox 11's Chase for the Cup, FOX
Brand Overview for Last 30 Days
Impressions:
9,027,502
(<1% of industry)
Est. TV Spend:
$23,262
(<1% of industry)
Interruption Rate: 1.77%
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: WNBA Basketball, CBS
Brand Overview for Last 30 Days
Impressions:
71,304,114
(1% of industry)
Est. TV Spend:
$530,558
(2% of industry)
Interruption Rate: 3.68%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: Fútbol Leagues Cup, Univision
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Formula 1 Racing, ESPN2
Brand Overview for Last 30 Days
Impressions:
576,947,180
(2% of industry)
Est. TV Spend:
$3,295,558
(3% of industry)
Interruption Rate: 3.16%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Pickleball, CBS Sports
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
