Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Pinterest, General Mills, Little Caesars and more
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A few highlights: San Francisco 49ers tight end George Kittle stars in “The Kittles,” a faux sitcom from Little Caesars. Brothers Jason and Travis Kelce attend Cereal Training Camp in a General Mills spot for its limited-edition Kelce Mix—a cereal combo that combines Reese’s Puffs, Cinnamon Toast Crunch and Lucky Charms. And Pinterest says that it can help users plan “the perfect dinner party.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: MLB Baseball, Bally Sports Detroit
Brand Overview for Last 30 Days
Impressions:
721,683,354
(9% of industry)
Est. TV Spend:
$5,547,563
(13% of industry)
Interruption Rate: 2.01%
Attention Index: 117 (17% fewer interruptions than avg.)
Premiered on: black-ish, Freeform
Brand Overview for Last 30 Days
Impressions:
193,917,404
(3% of industry)
Est. TV Spend:
$1,296,593
(5% of industry)
Interruption Rate: 1.01%
Attention Index: 131 (31% fewer interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
1,386,381,898
(16% of industry)
Est. TV Spend:
$3,863,883
(12% of industry)
Interruption Rate: 1.79%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: SpongeBob SquarePants, Nick Toons
Brand Overview for Last 30 Days
Impressions:
5,534,100,191
(29% of industry)
Est. TV Spend:
$50,853,139
(31% of industry)
Interruption Rate: 2.64%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Killer Relationship With Faith Jenkins, OXYGEN
Brand Overview for Last 30 Days
Impressions:
10,128,269
(1% of industry)
Est. TV Spend:
$9,486
(<1% of industry)
Interruption Rate: 5.40%
Attention Index: 132 (32% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
